HOW RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS CONCERNS

How responsible supply chains and human rights concerns

How responsible supply chains and human rights concerns

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While corporate social initiatives might been perhaps not that effective as a marketing tactic, reputational damage can cost businesses a great deal.



Market sentiment is mostly about the overall attitude of investor and shareholders towards specific securities or markets. In the previous decade this has become increasingly also influenced by the court of public opinion. Consumers are more mindful ofbusiness behaviour than ever before, and social media platforms allow accusations to spread far and beyond in no time whether they are factual, misleading and even slanderous. Therefore, aware customers, viral social media campaigns, and public perception can translate into reduced sales, declining stock prices, and inflict harm to a company's brand name equity. In comparison, years ago, market sentiment dependent on financial indicators, such as for instance product sales numbers, earnings, and economic variables in other words, fiscal and monetary policies. But, the proliferation of social media platforms and the democratisation of information have indeed widened the range of what market sentiment requires. Needless to say, customers, unlike any period before, are wielding plenty of capacity to influence stock rates and effect a company's monetary performance through social media organisations and boycott efforts based on their perception of a company's activities or values.

The evidence is clear: dismissing human rightsconcerns might have significant costs for businesses and states. Governments and businesses that have successfully aligned with ethical practices avoid reputation damage. Implementing stringent ethical supply chain practices,promoting fair labour conditions, and aligning laws and regulations with international convention on human rights will protect the reputation of countries and affiliated businesses. Furthermore, present reforms, as an example in Oman Human rights and Ras Al Khaimah human rights exemplify the international increased exposure of ESG considerations, be it in governance or business.

Capitalists and stockholder tend to be more worried about the impact of non-favourable publicity on market sentiment than every other factors these days as they recognise its immediate effect to overall company success. Even though relationship between corporate social responsibility initiatives and policies on consumer behaviour suggests a poor relationship, the information does in fact show that multinational corporations and governments have faced some financiallosses and backlash from customers and investors as a consequence of human rights issues. The way in which customers see ESG initiatives is generally as being a promotional tactic rather than a deciding variable. This distinction in priorities is evident in consumer behaviour surveys where in fact the impact of ESG initiatives on purchasing decisions continues to be reasonably low in comparison to price, level of quality and convenience. Having said that, non-favourable press, or particularly social media when it highlights business wrongdoing or human rights related issues has a strong effect on consumers attitudes. Clients are more inclined to react to a company's actions that clashes with their individual values or social expectations because such narratives trigger a psychological response. Thus, we notice government authorities and businesses, such as for example within the Bahrain Human rights reforms, are proactively implementing procedures to weather the storms before having to deal with reputational problems.

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